Small Business Software GuideThe best email marketing software for small business
Newsletters, automation, and campaigns that actually get opened.
How we test email marketing tools
We test email marketing platforms the way a small business owner uses them: importing a real list, building a welcome sequence, and sending a campaign — then we measure deliverability, ease of use, and what each plan really costs as you grow.
Testing in progress. Our first round of email marketing reviews is currently being tested. Each review takes about two weeks of hands-on use before we publish — we'd rather be late than wrong.
Email Marketing FAQs
How much should a small business pay for email marketing software?
Most small teams land between $15 and $80 per month, but the real cost driver is usually per-seat or per-contact pricing as you grow. Our reviews always score the year-two price, not the introductory offer.
Is there a good free option?
Often, yes — for getting started. Free tiers usually cap contacts, users, or features in ways that matter within 6–12 months. We'll call out exactly where each free plan breaks down.
How do your rankings work?
We test every product hands-on with the same realistic workflow, score it on setup, usability, honest pricing, and support, and rank by total score. Vendors can't pay for placement.