The best crm software for small business
Keep track of every lead without the enterprise bloat.
How we test crm tools
We evaluate CRMs on the pipeline a small team actually runs: capturing leads, following up, and closing — measuring setup time, per-seat pricing traps, and whether the free tier is genuinely usable.
Testing in progress. Our first round of crm reviews is currently being tested. Each review takes about two weeks of hands-on use before we publish — we'd rather be late than wrong.
CRM FAQs
How much should a small business pay for crm software?
Most small teams land between $15 and $80 per month, but the real cost driver is usually per-seat or per-contact pricing as you grow. Our reviews always score the year-two price, not the introductory offer.
Is there a good free option?
Often, yes — for getting started. Free tiers usually cap contacts, users, or features in ways that matter within 6–12 months. We'll call out exactly where each free plan breaks down.
How do your rankings work?
We test every product hands-on with the same realistic workflow, score it on setup, usability, honest pricing, and support, and rank by total score. Vendors can't pay for placement.