About us

Our mission

Our mission is to help small businesses choose the right software the first time. For every tool we cover, we publish what it really costs as you grow, the fine print vendors hope you skip, and the straight answer — with no paid placements, ever.

Small Business Software Guide exists for one reason: buying software for a small business is harder than it should be. Vendor sites all claim to be "easy" and "affordable," review giants rank whoever pays them most, and forum advice is five years out of date.

So we do the boring work for you. We compare plans line by line, track what software actually costs as you grow, and comb through real user reviews to find what breaks in practice — then publish the straight answer, good and bad.

Our principles

Research, not press releases. We never repeat a vendor's claim without checking it against pricing pages and real user reports.

No pay-to-rank. Affiliate commissions fund the research, but they don't buy placement or inflate recommendations.

Priced like you pay. We score pricing on what a 5–20 person business pays in year two, not the teaser first-year rate.

Contact

Questions, corrections, or a product you'd like us to look into? Get in touch.